Fiske - Genre

Fiske thought that we make sense of the world not through our own experiences but through the media's portrayal of them. We use 'codes' to create meaning, for example, within Kick Ass, we view the character ‘Kick Ass’ as a superhero, just because he is dressed like a superhero, showing that our perception of a superhero is only apparent through intertextuality from other films for example batman and Spiderman. Infact Kick Ass isn’t a superhero, because he has no super powers and is therefore no different to any other normal person.