Baudrillard Simulacra and Simulation

From the 9/11 example of 'it was like a Movie', Baudrillard gives this Derrida’s point a name, Simulacra Simulation. Baudrillard claims that our current society has replaced all reality and meaning with symbols and signs, and that human experience of things is of a simulation of reality. He believes that we cannot separate the image from the 'reality', for example, when we eat a Big Mac, we eat the marketing and lifestyle associated with it, giving the impression that the Big Mac we are eating is the great thing advertised on the television, rather than just one of millions mass produced, we believe the one we see on the television is the one that we eat.